About

ABOUT PICTURE A DIFFERENCE

PAD is a 501(c)(3) organization with a mission to improve the sustainability of nonprofits through video.

Video is the most persuasive medium for driving community engagement, recruiting volunteers, and raising critical funds; yet most nonprofits lack the resources and expertise to produce quality videos. Picture a Difference is supporting the future sustainability of community organizations by taking potential donors behind the scenes, bringing volunteers to the communities served, and increasing awareness through highly emotive videos. We rely on professional partners, volunteers, students, grants, and donations to support the authentic storytelling of our community’s impactful nonprofits.

Story Development

Story Development

Every nonprofit has a unique story to share. We work closely with stakeholders to craft the right narrative and approach.

Filming

Filming

We recognize the sensitive nature of nonprofit work and make the filming process a positive experience for everyone.

Post-Production

Post-Production

The magic of a video is created in the time consuming process of editing hours of footage into a compelling piece.

THE PLAY BUTTON IS THE MOST COMPELLING CALL TO ACTION ON THE WEB.

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57% of people who watch nonprofit videos go on to make a donation.

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Video is 50 times more likely to appear at top of Google search than traditional web page.

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79% of donors reported online video ads were the most useful online media.

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The average user spends 88% more time on a website with video than one without video.

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Video generates 12 tmes more shares in social media than images and text.

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Video makes your website 6 times more likely to convert a passive browser into an action.

About
Works

OUR PROJECTS

Every video has a unique story and approach depending on the objective and audience.
One thing all nonprofit videos have in common is heart.

Works
"YOU HAVE TO SEE NONPROFIT WORK TO BELIEVE!"

DAVE SIEBURG - FOUNDER OF PAD
team

PAD TEAM

We combine the expertise of journalism, marketing, and social work to deliver the most effective nonprofit videos.

PAD - Dave Bidu _ BW

Dave Sieburg

Executive Director
PAD - Joe - BW

Joe Herrity

Director of Development
PAD - Liz - BW

Liz Serafin

Project Director
team
Contact

Let's make a video.

We welcome you to contact us for more information
about our services.

Contact